Stephen Curry's Demographic Appeal On Display With Recent Commercials

Two recent ads starring Warriors G Stephen Curry show the two-time MVP has “demographic range, the ability to dip into widely divergent cultures and be comfortable in both,” according to J.A. Adande of THE UNDEFEATED. A pair of :distinctly different Curry commercials ran during the same commercial break in a recent game.” The first spot, “Make It Old” for Under Armour, features a "predominantly African-American cast of kid hoopers rattling off his accomplishments, chastising him for coming up short in the NBA Finals, challenging him to do more.” It concludes with an "uplifting gospel flurry" and is "unquestionably, the blackest Curry commercial to date.” The next spot was a commercial for Brita water that “features a young white girl in a suburban-looking park.” Curry “walks by and delivers the tagline at the end, much to her delight.” It “feels like an alternate world” from the UA ad. Curry said, “The Brita thing … it is a different demographic. It’s not purposeful, in the sense of ‘Let’s put this out at the same time’ kind of deal. But I feel like I’m a pretty versatile (person). So I just try to be as real as possible with what I put out there.” Adande wrote there is “another interesting difference in the tone of the ads.” Curry in the Brita ad "validates the girl -- literally adding his endorsement.” In the UA ad, it “feels as if the kids are validating Curry.” The authenticity “comes from the fact that the kids are from Oakland” and are kids whom the casting directors “found at local basketball courts” (THEUNDEFEATED.com, 11/15).