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Marketing and Sponsorship

Tom Brady Alludes To Deflategate In New Foot Locker Ad For "Week Of Greatness"

Patriots QB Tom Brady is "featured in a new spot" for Foot Locker's upcoming "Week of Greatness" in which he appears "finally ready to laugh at Deflategate," according to Darren Rovell of ESPN.com. Two fans are shown in the ad walking into a restaurant "having picked up their shoes and wondering aloud how it's possible that the company is sustaining success." Brady overhears them and "launches into a speech, which eventually becomes about him." He says, "Just because something is great year after year doesn't mean anything is going on. Why can't some things just be great? It starts with questions, and then questions turn into assumptions, and then assumptions turn into vacations. So why would you punish the Week of Greatness for something that never even happened?" (ESPN.com, 11/16). PRO FOOTBALL TALK's Mike Florio writes while the ad "feels like a joke," it is clear Brady is "using the platform to keep grinding the axe" against the NFL (PROFOOTBALLTALK.com, 11/16). ESPN's Jerome Bettis said Brady is "lightening the moment and saying, 'Hey, I'm going to have fun with it. It's over.' Is he bashing the NFL? He's not bashing the NFL. He's finding a way to bring closure to it because if you can joke about it, it's closure." He added, "That's what you can appreciate because he never gives you anything like that. It was great" ("SportsCenter," ESPN, 11/16). THE MMQB's Albert Breer tweeted, "This Tom Brady commercial is classic. Credit to him for being able to make light of the Deflategate ridiculousness." CNBC's Jane Wells: "#TomBrady is the new Peyton Manning ... as ad funny man." Pro Football Talk's feed: "Whatever Foot Locker paid Tom Brady for that commercial, it wasn't enough." Official feed of Boston-based WBZ-FM's Toucher & Rich: "This is a damn good commercial."

JOKES ALL AROUND: Last night’s edition of NBC’s “The Tonight Show” featured the segment “Tonight Show Polls,” where host Jimmy Fallon reveals the results of different poll questions. Fallon said, “We polled Patriots fans and asked, ‘Are you excited about Tom Brady's return to football?’ Ninety-nine percent said, ‘Absolutely! I'm pumped!’ While Tom Brady said, ‘I'm pumped, but not to the PSI level NFL rules state I should be pumped’” (“The Tonight Show,” NBC, 11/15).

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