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Volume 25 No. 48
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TiqIQ Rebrands As TicketIQ In Consumer-Facing Effort; Looks At Market For NFL Season

N.Y.-based ticket aggregator TiqIQ has rebranded itself as TicketIQ, part of a heightened consumer-facing profile for the company. TiqIQ originally formed in ’09 as a publishing platform focused on creating ticket listings, content and data for digital news outlets and blogs. But the company now works directly with more than 30 pro and college team and venue clients on ticketing analytics, and has assumed more of a public presence. TicketIQ has also sought to evaluate ticket listings on a zone-by-zone level, moving beyond mere aggregation into what it calls “market curation.” “We really wanted a brand that conveyed what we do, which is help people get tickets in a smart way,” said Jesse Lawrence, TicketIQ Founder & CEO. “Before we were a B-to-B company with a little C. Now we’re B-to-B with a big C.” The rebranding process took roughly six months, including focus group testing, and was done internally without an outside agency.

LOOKING AHEAD: Meanwhile, TicketIQ has published a “State of the NFL” report looking at secondary market trends for the ’16 season. The Seahawks have the highest average home resale listing price of $466. The Cowboys have the highest average away game listing price at $363. The league-wide average resale listing price is $248, up by more than 15% from a year ago, driven in part by teams managing ticket inventories more closely and working with fewer brokers. The most popular individual game this season is the Seahawks-Patriots on Nov. 13, with an average resale listing price of $792. The Vikings and Rams, predictably, saw large jumps in resale pricing due to the opening of U.S. Bank Stadium in Minneapolis, and the Rams’ move to L.A.