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Sports Business Daily issues
Volume 27 No. 90
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Banc Of California Signs $100M Naming-Rights Deal For LAFC's New Stadium

August 24, 2016
Banc of California yesterday agreed to pay $100M "over 15 years to slap its name" on expansion MLS club LAFC's new soccer stadium, according to sources cited by Eben Novy-Williams of BLOOMBERG NEWS. At $6.7M per year, the sponsorship is one of MLS' "biggest naming-rights deals." The team offic...
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