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Marketing and Sponsorship

Intel Becomes Official MLB Sponsor, Launches Big TV Spend Around All-Star Game

Intel has signed a new deal with MLB that has "opened the floodgates" on the company's baseball TV ad spend and will see the tech giant participate in the All-Star Game broadcast, according to Anthony Crupi of AD AGE. Intel became an official MLB sponsor last Friday, and shortly after the contract was signed "invested $246,855 in live MLB inventory." Prior to July 1, Intel this season "hadn't spent a dime on baseball broadcasts." The company's renewed interest in MLB comes as "many of the top tech/consumer electronics players have snapped up time" in next week's ASG. Fox Sports Exec VP/Sales Neil Mulcahy said that spots for Apple, Samsung, Dell and HP "will be aired throughout the broadcast, a techie land grab that's in stark contrast to last year's game when Cisco was the lone standard-bearer for the chipsets and computers category." The ASG also has a "new presenting sponsor in MasterCard, which succeeds T-Mobile as the broadcast's most visible backer." While MLB sponsors like Budweiser, Pepsi and Chevy "will be well represented during the broadcast, at least one officially vetted advertiser will be riding the pine in San Diego." After making its ASG debut last year, DraftKings is "sitting out this year's contest, a decision that is in keeping with the company's overall marketing strategy." While Fox generally sets aside a handful of spots for on-air promos, the show that "stands to garner the most attention during this year's All-Star Game is the baseball-themed fall drama 'Pitch.'" The drama debuts Sept. 22 on Fox. A clip from the pilot "will air during the pre-game show, and at some point during the ballgame, Fox cameras will cut to a shot of the actress watching the action from the stands" (ADAGE.com, 7/6).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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