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Brand Engagement Summit

Starwood's Dana Rosenberg Details How Company Leverages MLB Sponsorship

Starwood Hotels & Resorts VP/Global Partnerships Dana Rosenberg highlighted some of the sports-related partnerships of Starwood and its Starwood Preferred Guest loyalty program during a presentation at the '16 Intersport Brand Engagement Summit. Rosenberg sparked a lot of conversation on social media when she said that the top 2% of the company’s clients drive 30% of its profit, and that if one of those top clients leaves, it takes 60 more clients to fill that void. It highlighted the importance that many companies place on catering to their biggest spenders. (Check out some of the reaction by searching the Twitter hashtag #SBJEngage.) Sheraton and SPG are the official hotel and loyalty program, respectively, of MLB. Sheraton hotels include free access to MLB TV. Sheraton and SPG also receive digital exposure, including integrated placement on team schedule pages. Sheraton and MLBAM worked on a plan to develop content series for '16 objectives. SPG members can also bid to participate in MLB events like the Home Run Derby through the SPG Moments program. Starwood has been a partner of the U.S. Open tennis tournament for seven years. SPG and Westin share the partnership. Working with the USTA, Westin has created a digital plan before and during the Open, and Westin also receives on-court and TV exposure. SPG members also have a chance to attend event at SPG's luxury suites or courtside seats.

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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