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Volume 26 No. 141
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A-Rod Signs First Major Endorsement Deal In Years After Agreeing To Promote JBL

Harman Industries named Yankees DH Alex Rodriguez a brand ambassador for its JBL audio brand. Rodriguez will take part in the brand's marketing efforts, including social media and content programs. The deal continues JBL's ties to the Yankees, as former MLBer Mariano Rivera previously served as a brand ambassador. Other JBL endorsers include Warriors G Stephen Curry and Trail Blazers G Damian Lillard (Harman). In N.Y., Mark Feinsand reports this is Rodriguez' "first major endorsement deal since he returned" from his year-long PED suspension in '15. Rodriguez said, "I'm certainly proud of the partnership. I don't know what lies ahead in the future, but I'm certainly proud and I don't take it for granted. I thought those days were behind me" (N.Y. DAILY NEWS, 5/4).