Menu
Download the app

SBJ subscribers – Enhance your experience with the revamped iOS app

Marketing and Sponsorship

Kyrie Irving Becomes Collaborator, Equity Stakeholder In Audio Brand Skullcandy

Audio brand Skullcandy has expanded its partnership with Cavaliers G Kyrie Irving. He will play a key role building the brand and collaborating on product development as an equity holder of the company (Skullcandy). Skullcandy Chief Commercial Officer Sam Paschel said, "There has been a big shift in the way consumers view athletes as endorsers, and Kyrie having an equity interest changes the dynamic of that perception considerably." He added, "We hope that our customers will appreciate that (Kyrie) has a vested interest in making the company a success, and in turn, we hope that will make him work that much harder to get us there." FORBES' Jason Belzer noted while Irving "has a lucrative shoe deal with Nike, and several other endorsements, Skullcandy has finally offered him the opportunity to fulfill a long standing dream of his -- to have a hand in creating a consumer facing product that is a true reflection of his style and taste" (FORBES.com, 4/12).   

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2016/04/13/Marketing-and-Sponsorship/Skullcandy.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2016/04/13/Marketing-and-Sponsorship/Skullcandy.aspx

CLOSE