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Marketing and Sponsorship

Marketplace Roundup

The WALL STREET JOURNAL's Sara Germano notes major sportswear brands are "facing a strange predicament: their gear is too sporty for some." Equinox Fitness Clubs has "stopped carrying traditional brands such as Adidas at the shops in its locations" around the U.S. Equinox Dir of Retail Buying Karyn Riale said that she "prefers to make room" for lifestyle brands like Michi. Foot Locker also is "adjusting the selection at its stores after noticing that upstart brands with higher style quotients such as Alala and Koral are performing well, and activewear endorsed by celebrities, including Rihanna, is driving sales." The big three performance brands -- Nike, Under Armour and adidas -- which "started out targeting men with high-performance materials, are turning their attention to the women’s market, which they see fueling growth in the years to come" (WALL STREET JOURNAL, 4/5).

JUMP AROUND: Michigan AD Warde Manuel said that he believes the school's partnership with Jordan Brand that will include the use of its Jumpman logo in both football and basketball "puts the U-M athletic program a cut above the rest." He said, "The Jumpman brand is really established as an elite brand under Nike. I think obviously with what Nike and Michael Jordan have done to elevate that, to have our teams and our kids to wear Jumpman apparel does put us on the cutting edge. It's elite stuff Nike develops and we're going to be proud to wear it" (SCOUT.com, 4/4).

HOLDING PATTERN: In Rochester, Jeff DiVeronica notes Nike and Gatorade have "issued no statements" in the wake of spokesperson Abby Wambach's DUI arrest on Saturday night. An MVP Healthcare spokesperson said that it has "no plans to discontinue its longtime partnership" with the former USWNT player (ROCHESTER DEMOCRAT & CHRONICLE, 4/5).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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