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Volume 24 No. 217
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Audience Analysis: NBC, Golf Channel See PGA Tour Figures Rise Following Florida Swing

NBC Golf came out of the PGA Tour's Florida Swing with viewership up for the Tour on both its broadcast channel and Golf Channel. PGA Tour telecasts on NBC are averaging 2.64 million viewers to date, up 28% from the same point last season (2.06 million). Golf Channel is averaging 222,000 viewers for its telecasts, up 9% from 203,000 last year. The four events of the Florida Swing (Honda Classic, WGC-Cadillac Championship, Valspar Championship, Arnold Palmer Invitational) averaged 2.49 million viewers on NBC, up 8% from last year, while Golf Channel for the same events averaged 239,000 viewers, up 7%. NBC's Sunday coverage of the WGC-Cadillac Championship was the net's most-viewed PGA Tour final round since The Players Championship in May last year. NBC also drew its second-best final round audience on record for the Valspar Championship (dating back to '03). 

AUTO TUNE: Fox drew 6.81 million viewers for the NASCAR Sprint Cup Series Auto Club 500 last Sunday afternoon from Fontana, down 6% from 7.25 million viewers for the same race on the same weekend last year. Both races had competition from the NCAA Tournament. FS1 on Saturday afternoon drew 1.46 million viewers for the Xfinity Series race from Fontana, up 4% from 1.41 million viewers last year. That marks the first year-over-year gain for the Xfinity Series this season to date.

HAVE A CIGAR: ESPN on Tuesday afternoon drew 863,000 viewers for the Rays' exhibition against the Cuban national team in Havana, marking the most-viewed MLB preseason game -- Spring Training or exhibition -- on any net since '04. The audience peaked in the third inning at 1.15 million viewers during Karl Ravech's interview with President Obama.

The chart below lists final audience figures from recent sports telecasts. Figures for many CBS telecasts were unavailable at presstime.

TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS
(000)
NASCAR Sprint Cup Series:
Auto Club 500 (Fontana)
3/20
Fox
3:45-6:45pm
4.0
6,809
NCAA Tournament: Second Round:
Kansas-UConn
3/19
CBS
8:01-10:18pm
3.6
6,208
NBA: Warriors-Spurs
3/19
ABC
8:33-11:02pm
3.1
5,171
NCAA Tournament: First Round:
Stephen F. Austin-WVU
3/18
CBS
7:00-9:49pm
3.0
4,960
NCAA Tournament: Second Round:
North Carolina-Providence
3/19
TBS
9:30-11:53pm
2.3
4,055
NCAA Tournament: First Round:
Indiana-UT Chattanooga
3/17
CBS
7:00-9:36pm
2.6
3,959
NCAA Tournament: First Round:
Kentucky-Stony Brook
3/17
CBS
9:50pm-12:07am
2.4
3,710
NCAA Tournament: First Round:
North Carolina-Florida Gulf Coast
3/17
TBS
7:04-9:37pm
2.2
3,588
"Fox NASCAR Sunday"
3/20
Fox
3:00-3:45pm
2.0
3,371
NCAA Tournament: Second Round:
Wisconsin-Xavier
3/20
TNT
8:28-10:47pm
1.8
3,089
NCAA Tournament: Second Round:
Maryland-Hawaii
3/20
TBS
7:00-9:31pm
1.7
2,889
PGA Tour: Arnold Palmer Invitational:
Final Round
3/20
NBC
2:30-6:00pm
1.9
2,880
NCAA Tournament: First Round:
Wisconsin-Pitt
3/18
TNT
6:46-8:56pm
n/a
2,772
NCAA Tournament: Second Round:
Oregon-St. Joseph's
3/20
TBS
9:45pm-12:15am
1.7
2,756
NCAA Tournament: First Round:
Wichita State-Arizona
3/17
TNT
9:32pm-12:04am
n/a
2,609
NCAA Tournament: Second Round:
Texas A&M-Northern Iowa
3/20
truTV
7:51-10:56pm
n/a
2,475
NCAA Tournament: Second Round:
Syracuse-Middle Tennessee
3/20
TNT
6:00-8:15pm
n/a
2,388
NCAA Tournament: Second Round:
Virginia-Butler
3/19
TBS
7:00-9:17pm
n/a
2,335
"NBA Countdown"
3/19
ABC
8:00-8:33pm
1.4
2,161
PGA Tour: Arnold Palmer Invitational:
Third Round
3/19
NBC
2:30-6:15pm
1.1
1,654
Liga MX: Club America-Leon
3/19
Univision
6:55-8:56pm
0.7
1,330
Liga MX: Monterrey-Chivas
3/19
Univision
8:56-11:13pm
0.7
1,286
EPL: Manchester City-Manchester United
3/20
NBC
12:00-2:00pm
0.8
1,155
"EPL Goal Zone"
3/20
NBC
2:00-2:30pm
0.5
846
FIS World Cup Final:
Women's Slalom (taped)
3/19
NBC
1:00-2:30pm
0.4
613
"World of X Games: Oslo 2016"
3/19
ABC
3:00-5:00pm
0.4
540
Bundesliga: Frankfurt-Hannover
3/19
Fox
1:30-3:30pm
0.2
335