Menu
Marketing and Sponsorship

Marketplace Roundup

BIZ WOMEN's Mary Johnson reported the Touch By Alyssa Milano brand late last month announced that it had "received its first licensing agreement" with the NFLPA. The agreement means Milano and her team "can begin creating tops and hoodies bearing players' names and numbers." The apparel will offer "an alternative to the jersey for the female fan who wants to pledge allegiance to a particular player" (BIZJOURNALS.com, 11/3).

WHERE THE WILD THINGS ARE: In Pittsburgh, Matt Stroud reported locally based Consol Energy "won't be renewing" a ballpark naming-rights deal for the the independent Frontier League Washington Wild Things. The 10-year deal "worth an undisclosed amount" will expire after the '16 season. Apex Marketing Group Managing Partner Eric Smallwood said that there are "about 100 companies being targeted to hopefully take naming rights" for the Pittsburgh-suburb ballpark (BIZJOURNALS.com, 11/3).

CITY ON DOWN: In Boston, Jack Newsham reported local retailer City Sports, which filed for bankruptcy in October, "plans to hold going-out-of-business sales after failing to find a buyer willing to keep its 26 stores open." The company previously had said that it "planned to shutter eight stores and sell the other 18 to a company that would continue to operate" them. Instead, the company's assets "will be sold" to Hilco Merchant Resources and Gordon Brothers Retail Partners. The purchase price "wasn't disclosed" and the sale is set to be finalized today (BOSTON GLOBE, 11/4).

SBJ Morning Buzzcast: April 23, 2024

Apple's soccer play continues? The Long's game; LPGA aims to leverage the media spotlight

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

NBC Olympics’ Molly Solomon, ESPN’s P.K. Subban, the Masters and more

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Molly Solomon, who will lead NBC’s production of the Olympics, and she shares what the network is are planning for Paris 2024. Later in the show, we hear from ESPN’s P.K. Subban as the Stanley Cup Playoffs get set to start this weekend. SBJ’s Josh Carpenter also joins the show to share his insights from this year’s Masters, while Karp dishes on how the WNBA Draft’s record-breaking viewership is setting the league up for a new stratosphere of numbers.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2015/11/05/Marketing-and-Sponsorship/Roundup.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2015/11/05/Marketing-and-Sponsorship/Roundup.aspx

CLOSE