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Volume 25 No. 48
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MWWPR Acquires Majority Stake In Roc Nation Sports' Outside Consultant

Global PR company MWWPR has acquired a majority stake in Berk Communications & Marketing Group, outside consultant to Jay Z, Roc Nation Sports and a number of high-profile athletes. Under the terms of the deal, Ron Berkowitz will continue to serve as President & CEO of N.Y.-based Berk Communications, which will operate as an independent subsidiary of MWWPR. "On the sports side, it gives us presence on the ground in markets like Los Angeles, Chicago, Dallas, Atlanta," Berkowitz said. "It's obviously good for our sports clients because it gives them a bigger reach around the world.” Berk's sports clients include Roc Nation Sports and its athlete clients, including Thunder F Kevin Durant, Mariners 2B Robinson Cano, Yankees P CC Sabathia, Rams RB Todd Gurley and NBA Kings F Willie Cauley-Stein. There also are non-Roc Nation Sports clients including Yankees DH Alex Rodriguez and former NBAer Elton Brand. Berkowitz has been an outside PR consultant to Jay Z for 13 years and is also involved in managing sports events.