Group Created with Sketch.
Volume 26 No. 29
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

NFL Marketing Notes: New Pepsi Spot Plays Off Marshawn Lynch's Media Evasiveness

AD AGE's E.J. Schultz reported Pepsi is "getting back together" with BBDO, N.Y., for a spot with Seahawks RB Marshawn Lynch that "plays off his notoriously evasive approach with the media." A Pepsi spokesperson confirmed that the brand "would soon be running it on TV." The ad "could foreshadow future work on the brand by BBDO." Pepsi is a "regular Super Bowl advertiser and is sponsoring the halftime show again for Super Bowl 50." The spokesperson said it was "still too early to confirm anything on our Super Bowl ads" (ADAGE.com, 9/22).

BUNCH FORMATION: NESN.com's Pat Bradley noted Under Armour debuted its new ad campaign featuring Patriots QB Tom Brady during their season-opener against the Steelers, and the brand "has already sold out" of T-shirts made around the spot. The ad "features Brady repeating the phrase 'every single day' while working out in a shirt with the number '199' on it." Brady "was taken 199th overall" in the '00 NFL Draft by the Patriots (NESN.com, 9/22).

ATTACK OF THE BACK-UP: Saints QB Drew Brees' status for Sunday's game against the Panthers is uncertain due to his bruised rotator cuff, meaning back-up QB Luke McCown might get the call. The Washington Post’s Kevin Blackistone said, "You’ve seen the commercials for Verizon -- Luke McCown: Dependable backup. That’s what he’s there for. This is art coming to life here.” McCown stars in ads for Verizon playing off his role as a backup. But ESPN’s Tony Reali added, “If he’s starting this Sunday, then he’s no longer the backup and then it ruins the entire campaign” (“Around The Horn,” ESPN, 9/22).

COFFEE IS FOR CLOSERS: Denver-based Jammin Java Corp. in a filing with the SEC on Monday said it is launching a Mile High Blend in the next week featuring the Broncos logo that will be sold exclusively at Colorado King Soopers and City Market locations (David Broughton, Research Director).