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NFL Marketing Notes: New Pepsi Spot Plays Off Marshawn Lynch's Media Evasiveness

AD AGE's E.J. Schultz reported Pepsi is "getting back together" with BBDO, N.Y., for a spot with Seahawks RB Marshawn Lynch that "plays off his notoriously evasive approach with the media." A Pepsi spokesperson confirmed that the brand "would soon be running it on TV." The ad "could foreshadow future work on the brand by BBDO." Pepsi is a "regular Super Bowl advertiser and is sponsoring the halftime show again for Super Bowl 50." The spokesperson said it was "still too early to confirm anything on our Super Bowl ads" (ADAGE.com, 9/22).

BUNCH FORMATION: NESN.com's Pat Bradley noted Under Armour debuted its new ad campaign featuring Patriots QB Tom Brady during their season-opener against the Steelers, and the brand "has already sold out" of T-shirts made around the spot. The ad "features Brady repeating the phrase 'every single day' while working out in a shirt with the number '199' on it." Brady "was taken 199th overall" in the '00 NFL Draft by the Patriots (NESN.com, 9/22).

ATTACK OF THE BACK-UP: Saints QB Drew Brees' status for Sunday's game against the Panthers is uncertain due to his bruised rotator cuff, meaning back-up QB Luke McCown might get the call. The Washington Post’s Kevin Blackistone said, "You’ve seen the commercials for Verizon -- Luke McCown: Dependable backup. That’s what he’s there for. This is art coming to life here.” McCown stars in ads for Verizon playing off his role as a backup. But ESPN’s Tony Reali added, “If he’s starting this Sunday, then he’s no longer the backup and then it ruins the entire campaign” (“Around The Horn,” ESPN, 9/22).

COFFEE IS FOR CLOSERS: Denver-based Jammin Java Corp. in a filing with the SEC on Monday said it is launching a Mile High Blend in the next week featuring the Broncos logo that will be sold exclusively at Colorado King Soopers and City Market locations (David Broughton, Research Director). 

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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