NFL Marketing Notes: New Pepsi Spot Plays Off Marshawn Lynch's Media Evasiveness
BUNCH FORMATION: NESN.com's Pat Bradley noted Under Armour debuted its new ad campaign featuring Patriots QB Tom Brady during their season-opener against the Steelers, and the brand "has already sold out" of T-shirts made around the spot. The ad "features Brady repeating the phrase 'every single day' while working out in a shirt with the number '199' on it." Brady "was taken 199th overall" in the '00 NFL Draft by the Patriots (NESN.com, 9/22).
ATTACK OF THE BACK-UP: Saints QB Drew Brees' status for Sunday's game against the Panthers is uncertain due to his bruised rotator cuff, meaning back-up QB Luke McCown might get the call. The Washington Post’s Kevin Blackistone said, "You’ve seen the commercials for Verizon -- Luke McCown: Dependable backup. That’s what he’s there for. This is art coming to life here.” McCown stars in ads for Verizon playing off his role as a backup. But ESPN’s Tony Reali added, “If he’s starting this Sunday, then he’s no longer the backup and then it ruins the entire campaign” (“Around The Horn,” ESPN, 9/22).
COFFEE IS FOR CLOSERS: Denver-based Jammin Java Corp. in a filing with the SEC on Monday said it is launching a Mile High Blend in the next week featuring the Broncos logo that will be sold exclusively at Colorado King Soopers and City Market locations (David Broughton, Research Director).