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Volume 24 No. 117
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Jennifer Storms Leaving PepsiCo To Return To Media As NBC Sports Group CMO

PepsiCo Global Senior VP/Sports Marketing JENNIFER STORMS is leaving to become CMO of NBC Sports Group, reporting to NBC Sports Chair MARK LAZARUS. Storms will be based in Stamford, Conn., and begin her new job on Oct. 1. Current NBC Sports Group CMO JOHN MILLER will continue to head up marketing efforts around the Olympics as NBC Olympics CMO. The 64-year-old Miller, who has been with NBC since '82, also will remain Chair of NBCUniversal’s Marketing Council. Storms will be tasked with overseeing marketing for NBC Sports, its sports channels (NBCSN, Golf Channel and 10 RSNs), radio and digital. Storms will lead the NBC Sports Agency, which has produced marketing campaigns for league partners like the EPL, PGA Tour and NHL. Storms, a SBD/SBJ Forty Under 40 HOFer, has been at Pepsi since '09, having joined the company originally as Gatorade Senior VP/Sports Marketing. She moved into her current role in '11. The new position for Storms at NBC returns her to the media businesses. She was with Turner Sports from '95-'09, rising to Senior VP/Sports Marketing & Programming.