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Volume 25 No. 51
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Source: BioSteel Set To Add Cowboys' Sean Lee As Sports Nutrition Endorser

Cowboys LB Sean Lee has signed an endorsement deal with Toronto-based sports nutrition brand BioSteel, according to a source. The deal, whose terms were not disclosed, is slated to be announced next week. Lee will join his teammate and fellow BioSteel endorser WR Dez Bryant as a key figure in the brand’s rollout of its ready-to-drink product in Texas. BioSteel also sponsors Stars C Tyler Seguin, Oilers C Connor McDavid, T’Wolves F Andrew Wiggins and Bucks G Tyler Ennis. The brand recently filmed a TV spot featuring McDavid and Wiggins that it is set to roll out in conjunction with the start of the NHL and NBA seasons. BioSteel’s line of products is particularly popular among hockey players, and the brand each August hosts a camp for NHL players and prospects.