CBS is launching a new version of SportsLine.com, and it "hopes people will pay $10 a month to use it," according to Peter Kafka of RE/CODE. Fans can visit the site for free, but "full access to the site and its stats-heavy approach to sports, which emphasizes picks, projections [and] analysis," is located behind a pay wall. CBSSports.com Senior VP & GM Jeff Gerttula said SportsLine is "about what's going on on the field, who's going to win, and why." Kafka reports CBS is "targeting a mix of people who want to know who's going to win and how they'll do it: Fantasy sports players, Nate Silveresque sports-stats fans, and good old sports gamblers." CBS with SportsLine also is "dipping its toe into the daily fantasy arena with its own version of the games, featuring lower entry fees and smaller prize pools than the big guys do." But Gerttula said that it is "not the emphasis of the site." Kafka notes SportsLine "used to be a standalone -- and public -- company, then faltered after the first bubble burst." CBS bought the site in '04, but "eventually stopped using the SportsLine brand" (RECODE.net, 8/3).
