Cowboys WR Dez Bryant said that the decision to hire Roc Nation Sports to represent him with contracts and marketing "was a life-altering move for him because of the respect he has" for rapper Jay Z, who owns the company," according to Clarence Hill Jr. of the FT. WORTH STAR-TELEGRAM. Bryant said that Roc Nation "means the world to him and he leans" on Jay Z for advice. Bryant said of Roc Nation, "They just helped me understand a lot of things. A lot of questions were answered. They also mean the world to me too. They put me in a different light. What I mean by that is like they’re showing me things. Things that I thought I might have, I might have been on that route but they just know how to maximize it and give me that full understanding of certain things. And things that I thought about, they made me feel comfortable bringing it out, expressing myself the right way, the correct way. Just the way that they do things is all the way right." He added, "Look at me. Look at how I’ve been going about my business. I give them credit for that. They gave me a boost of confidence, I give them that" (STAR-TELEGRAM.com, 7/30).
FUTBOL FORAY: Bundesliga club Bayern Munich D Jérôme Boateng is the first international soccer player to sign with Roc Nation Sports under a partnership the agency has formed with a new German sports agency, Starwatch Artist Management Sports. Roc Nation is focusing on representing Boateng both for marketing and other opportunities, although that focus could broaden to other players, execs for both companies said (Liz Mullen, Staff Writer).
