In Tampa, Ashley Gurbal Kritzer reports the Buccaneers this season are using the slogan "Siege the Day," a "reference to what team executive see as a potentially landmark season." There will be an "onslaught" of advertising, including "TV and radio spots, billboards, print ads, interactive digital advertising and a social media push." The Buccaneers also are "putting a renewed emphasis on community relations with the goal of building two particular segments of the fan base: Youth and female fans." The team is hoping to grow both groups "by focusing on women in general and mothers in particular." The Bucs held a youth camp last Saturday, and this season will see a "family friendly tailgate zone" and season tickets as low as $15 a game "for children 16 and younger" (BIZJOURNALS.com, 7/28).
SINGING SCAT: In Salt Lake City, Aaron Falk noted the Jazz "might soon make changes to their logos, but it won't happen this season." Miller Sports & Entertainment President Steve Starks last weekend responded on Twitter to a KSL.com report, writing, "Appreciate the interest in Jazz logo. No changes for the upcoming season and still discussing options about future logos. Stay tuned..." The KSL report had the Jazz "looking to stop using the current mountains logo, making the musical note the team's primary logo" (SLTRIB.com, 7/26).
DISTRICT MANAGER: In DC, Dan Steinberg noted Redskins tickets this season "prominently feature" DC-area landmarks, including the Washington Monument, Lincoln Memorial, Jefferson Memorial and the Capitol Building. Meanwhile, WR DeSean Jackson for the second straight year "is pictured on the Eagles game ticket," while QB Robert Griffin III is "on the ticket for the home opener" (WASHINGTONPOST.com, 7/28).
