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Beckham, Lacy Among Players Appearing In NFL's Latest Fantasy Football Campaign

The NFL is using Giants WRs Odell Beckham Jr. and Victor Cruz, Steelers WR Antonio Brown and Packers RB Eddie Lacy and WR Randall Cobb in its new campaign touting fantasy football. The campaign -- called “Friends Don’t Small Talk, Friends Talk Fantasy” -- will run on the league’s TV partners. Spots already have started to appear on NFL Network. NFL Media developed the ads in collaboration with Grey Group, N.Y. Snickers and Ram Trucks sponsor fantasy on NFL.com; Geico sponsors the “Fantasy Live” show on NFL Network. In one 15-second commercial, Lacy and Cobb are riding stationary bikes next to each other, when Cobb, looking at his phone, says, “My sister traded you for Cam Newton.” Lacy responds incredulously, “Cam Newton?” and they awkwardly continue to exercise next to each other, as a voiceover says, “Without NFL.com fantasy football, what would friends talk about?” Another 15-second commercial features Brown at an airport, sitting next to a fan who says, “Antonio! We crushed it last week, buddy.” Brown responds, “We?,” leading to the voiceover. Once the voiceover ends, the fan awkwardly asks Brown, “You excited for the flight? You going to pop in a movie or just zone out?"

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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