Emirates To Replace Corona As ATP Lead Sponsor In Three-Year, $30M Deal

Emirates Airline is "replacing Corona as the ATP’s lead sponsor" effective at the start of '16, with a deal believed to be worth at least $10M annually "for at least three years," according to sources cited by Daniel Kaplan of SPORTSBUSINESS JOURNAL. The deal will "place the airline’s logo on most if not all ATP tournament nets." It is the "latest agreement for the Dubai-based company across a wide array of sports, ranging from European soccer to sailing." Emirates is "already a big player in tennis sponsorship." In addition to its ATP deal, it "titles the U.S. Open Series (since 2012) and is a sponsor of the Australian, French and U.S. opens." Corona "assumed the ATP’s lead sponsorship" in '10 (SPORTSBUSINESS JOURNAL, 7/20 issue).