THE SOCIAL NETWORK: The WALL STREET JOURNAL's Marshall & Vranica noted Facebook is "testing a new 'suggested videos' feature and a new video opportunity for marketers." After a user views a video on Facebook, the social network "plans to show them a feed of additional, auto-playing videos it thinks they might be interested in, with video ads interspersed." The initial media partners "include NBA, Hearst, Fox Sports, Funny or Die and Tastemade" (WSJ.com, 7/1).
VIRTUAL INSANITY: N.Y.-based marketing agency Narrative recently used virtual reality "to help Under Armour launch its new Stephen Curry basketball shoe." The company "invited journalists and bloggers to a Bay Area event where they experienced key parts of Curry's hoops life through Google Cardboard, the inexpensive paper holder that turns any smartphone into VR goggles" (USA TODAY, 7/1).
ME AND MY RC: In Chicago, Lewis Lazare reported RC Cola is the "new presenting sponsor" for the upcoming Bears training camp in Bourbonnais, Ill. The brand replaces Chase, which "was presenting sponsor of last year's Bears training camp" (BIZJOURNALS.com, 7/1).