Leagues and Governing Bodies

Let's Get It Started: NFL To Hold Concerts, Fan Fests In S.F., Boston To Begin Season

By Terry Lefton 6.30.2015

As part of its hype around Super Bowl 50, the NFL will kick off the ’15 regular season on Sept. 10 with an Opening Day concert and fan fest in the Super Bowl market of S.F. Boston, home market of the Super Bowl champion Patriots, also will see some season-opening activities. Pepsi will be the presenting sponsor of a "Kickoff Eve" event in Boston prior to the Steelers-Patriots season opener at 8:30pm ET on Sept. 10. Hyundai, the league's new auto partner, will sponsor the activities in S.F., which will include a "Kickoff Village" activation area, along with the concert. Specific locations for the Boston and S.F. events, as well as talent for the concert, have not been revealed.

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