Menu
Facilities

Sources: Titans Reach 20-Year Deal With Nissan For Stadium Naming Rights

The Titans today will announce they have "reached a naming-rights deal with Nissan North America, and the team plans to name its home venue Nissan Stadium," according to sources cited in a front-page piece by Jim Wyatt of the Nashville TENNESSEAN. While financial terms were not immediately available, sources indicated that it is an "exclusive 20-year partnership." The rebranding of the stadium, known as LP Field since '06, "is expected to start immediately." The Titans "previously had a 10-year agreement" with building-products company Louisiana-Pacific, "but the deal was set to expire soon." As a result, the Titans "started the process of finding a new naming rights partner." Conversations "intensified with Nissan in recent months." New signage "will be installed in the coming weeks." Indications are LP "will continue to be a partner with the Titans." The LP deal "was worth" $3M annually (Nashville TENNESSEAN, 6/25). AUTOMOTIVE NEWS' Lindsay Chappell noted Nissan "employs more than 10,000 people in the greater Nashville area, including about 1,700 at its North American sales and marketing headquarters south of the city." The company’s auto plant in Smyrna, Tenn., just southeast of Nashville, "is currently the nation’s largest-volume assembly plant" (AUTONEWS.com, 6/24),

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2015/06/25/Facilities/Titans.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2015/06/25/Facilities/Titans.aspx

CLOSE