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Volume 24 No. 155
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Iowa Expects 10% Drop In Season-Ticket Sales For Football Games This Season

The Univ. of Iowa is "expecting to sell" roughly 10% "fewer season football tickets" in '15 than the 39,793 it did a year ago, according to Chad Leistikow of the DES MOINES REGISTER. The general-public number as of Friday was 32,656 -- or "7,137 fewer than the final" '14 total. However, the final gap "is expected to be in the 3,000 to 5,000 range." How much "exact lost revenue that would translate to is unclear, with the numerous discounts the school is offering to boost sales." But if Iowa "is down 5,000 season tickets at the general-public price of $395 a pop, that equates to $1,975,000." The school "thinks it will pick up momentum from season ticket buys from 650 potential new account-holders that either haven't chosen their seats or committed to purchase." UI Associate AD/External Relations Rick Klatt said that overall, target numbers "are between 35,000 and 37,000 for the general public." Leistikow notes Iowa's lowest total number of season-ticket sells since '05 "had been 37,125 in 2009 (not counting premium seating)." This year's number "is all but guaranteed to be much lower." Klatt added that faculty/staff sales "are at 3,394 (compared with 4,005 last season) and student sales were at 2,434 (compared with 6,440 last season and 10,513 as recently as 2011)." However, that student figure "is not indicative of what the final number will be -- as a bulk of those purchases typically occur after students reach campus in August" (DES MOINES REGISTER, 6/24).

IOWA FOOTBALL FIGURES
SEASON
SEASON-TICKET SALES
AVG. ATTENDANCE
'15
36,514
TBD
'14
48,268
67,512
'13
50,229
67,125
'12
54,490
70,474
'11
55,457
70,585
'10
54,620
70,585
'09
51,497
70,214
'08
51,985
70,169
'07
54,357
70,585
'06
54,308
70,585
'05
54,584
70,585
     

CHART NOTES: * = As of June 19. Reported ticket data does not include premium seating, which is annually sold out and counts 2,280 people toward each game's final attendance figure (and counts as 1,970 in ticket sales). Premium seating is sold out again in '15. Klatt said that there is a waiting list for club-level and suite tickets.

REWARDING LOYALTY: UI has launched a new loyalty program called Hawkeye Rewards in which consumers will save money, get access to special events and take advantage of promos by using a free app. Users will be able to earn and redeem points at participating merchants. Fans can download the app beginning Aug. 15 on iTunes and Google Play (UI).