Menu
Marketing and Sponsorship

Eli Manning To Promote Gillette Shave Club, Following In Father Archie's Footsteps

Giants QB Eli Manning said that he now "picks his partnerships carefully," and that includes a new deal with Gillette Shave Club, for which he and his father, former NFLer Archie Manning, spent part of last week "making pre-Father's Day rounds" to promote the sponsorship, according to Neil Best of NEWSDAY. Customers through the club can "sign up for plans to have razors delivered." Eli: "I think obviously I handled my football career first, but I've tried to align myself with great companies that are high quality and a great brand. I think obviously Gillette is one of those and it's been around sports a long time. If you get into talking about something or endorsing something, you want it to be something you actually use and makes sense for you." Archie said that he is "pleased" with how both Eli and brother, Broncos QB Peyton Manning, "have handled that part of their careers." Archie: "Talking about the people that advise them in marketing, I think they've made good decisions there. I'm proud of that." Best wrote Archie is "old enough to remember the days when Gillette was a pioneer in sports marketing." Archie: "Our family goes back three generations with them, so I just feel great about Eli doing some things with Gillette and me kind of tagging on" (NEWSDAY, 6/20).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2015/06/22/Marketing-and-Sponsorship/Manning.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2015/06/22/Marketing-and-Sponsorship/Manning.aspx

CLOSE