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Volume 26 No. 50
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ISC Lands Marriott For One Daytona Development; Construction Could Begin By '16

One Daytona, ISC's planned $812M mixed-use development across from Daytona Int'l Speedway, "is reawakening with new efforts to woo big-name shops, restaurants and hotels -- including a Marriott that just cemented its commitment" -- after "nearly a year of little visible progress," according to Eileen Zaffiro-Kean of the Daytona Beach NEWS-JOURNAL. New leases "are being negotiated and infrastructure work could be in full swing early next year." ISC last week announced that it "has locked in a contract for a 145-room, full-service boutique hotel." That "brings One Daytona’s tally of announced tenants to three." The other two are Bass Pro Shops and Cobb Theatres. Talk "is wafting around town of a popular restaurant signing on for a spot in One Daytona within the next few weeks, but ISC executives won’t discuss that." Volusia County real-estate agents "are also trying to work out deals for local businesses that want to grab up one of the development’s rental plots." It "could all add up to enough critical mass for the first phase of the project," which will carry an estimated $289M price tag, to open in '17. Infrastructure and construction work "have yet to start on One Daytona" (Daytona Beach NEWS-JOURNAL, 6/18).