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Hope Solo Re-Emerges In Nike Marketing After Months-Long Absence Due To Off-Field Issues

U.S. women's national soccer team G Hope Solo "quietly returned to Nike's marketing spotlight" after she had "vanished in recent months from Nike's social and mainstream media landscapes as she dealt with a domestic violence criminal case and a suspension from the national team," according to Allan Brettman of the Portland OREGONIAN. Nike Soccer on Wednesday "posted a photograph of Solo to its Twitter account -- a shot of the goalkeeper training with a piece of resistance equipment." The post is a "promotion for a free Nike smartphone app." Solo a month ago "was not among" the USWNT members who "modeled the Nike-designed home kits at an introduction event." When Nike Soccer "tweeted a photo Feb. 16 of several team members clad in the Nike-designed away kit, Solo was not in the picture." Before her recent troubles, Solo "was a model athlete for Nike soccer, training and women's apparel" (OREGONLIVE.com, 5/21).

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