Marketplace Roundup

Warriors G and NBA MVP Stephen Curry will appear on the front of a limited-edition Wheaties box in June (Wheaties). In Oakland, Diamond Leung noted Wheaties "sent congratulations on Twitter on Monday after it was announced Curry had won the MVP" (IBABUZZ.com, 5/5).

PRIZE FIGHTING: Women's boxing was examined last night on ABC's "Nightline," with reporter Rachel Smith noting sponsors "haven't been beating down" the door of '12 Gold Medal-winning U.S. boxer Claressa Shields. Shields said, "I just want an endorsement deal; I haven't had one yet." Smith noted Shields "doesn't like that female fighters have to show skin to get paid." Shields: "I'm not going to sell my body. I feel like I'm selling enough" ("Nightline," ABC, 5/5).

GOIN' TO CAROLINA IN MY MIND: Belk yesterday announced that it will title-sponsor the '15 College Kickoff Game between South Carolina and North Carolina. The game takes place Sept. 3 at Bank of America Stadium with a 6:00pm ET kickoff on ESPN (Belk).

YOU WEAR IT WELL: Heated clothing company iHeat Weartech this morning announced partnerships with golfers Patrick Reed and Lydia Ko (iHeat).