Menu
Marketing and Sponsorship

PNC Signs Deal To Become Bears' Official Bank, Gets Naming Rights To Halas Hall, Suites

The Bears today announced their "first-ever naming rights deal with PNC Bank involving Halas Hall and Soldier Field suites," according to Becky Yerak of the CHICAGO TRIBUNE. As part of the deal, PNC "also will become the Bears' official and exclusive bank, succeeding Chase." Sources said that PNC will pay $25-35M for five to 10 years. Bears President & CEO Ted Phillips declined to say "whether PNC was the highest bidder for the new sponsorship." Yerak reports the deal, which begins with the upcoming NFL season, "includes naming rights to team properties such as PNC Center at Halas Hall, a 2013 addition at the team headquarters complex in Lake Forest with a broadcast studio and an events center, and the PNC Suites at Soldier Field, a multilevel area at Soldier Field that encompasses more than 130 units." PNC "also will have ATMs at Halas Hall and in Soldier Field." PNC President/Illinois Scott Swanson said that the bank "will have double the number of ATMs that Chase had in the stadium." He added that the bank is "developing an affinity card that will be co-branded with the Bears and offered to the bank's retail customers" next year. Phillips said that PNC "also will be the first headline sponsor of Spanish language radio game broadcasts" (CHICAGO TRIBUNE, 4/21).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2015/04/21/Marketing-and-Sponsorship/Bears-PNC.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2015/04/21/Marketing-and-Sponsorship/Bears-PNC.aspx

CLOSE