Menu
Media

MASN Has Unique Balancing Act Among RSNs In Airing Orioles, Nationals Telecasts

MASN's role in broadcasting both Orioles and Nationals games "requires two sets of announcers, two leased production trucks (they would cost up to $10 million apiece to buy) and a balancing act to satisfy fan bases for teams that are business partners, on-field rivals and, lately, adversaries in a legal dispute over TV rights fees," according to Jeff Barker of the Baltimore SUN. The Orioles own 84% of the RSN and the Nationals own 16% -- "but MASN otherwise strives for balance." Each team "will appear 91 times this season" on primary channel MASN, while the rest of the games -- excluding national telecasts -- "will be shown" on MASN2. The broadcast staffs for both clubs "seem to exist in parallel universes, rarely meeting." Nationals play-by-play announcer Bob Carpenter: "We only really see all the MASN folks those two or three days a year when we go up and play the Orioles. My personal hope is the Nationals and the Orioles work all this out." Barker notes Orioles and Nationals games "are watched by nearly identical numbers of fans in their home markets." MASN Senior VP & General Sales Manager John McGuinness said that the RSN "sold out the first two weeks of this season" for both clubs. Despite audience gains, MASN acknowledges that it "fights a lingering perception among some Washingtonians that it is a Baltimore-focused venture" of the Orioles and Owner Peter Angelos. Analysts and fans say that if MASN "has made strides in Washington, it is because of the improved quality of the broadcasts." For years, when the two teams played each other, Orioles and Nationals announcers "shared the broadcast booth." That "changed last year" and the RSN now "stages two separate broadcasts when the teams meet" (Baltimore SUN, 4/19).

SBJ Morning Buzzcast: April 24, 2024

Bears set to tell their story; WNBA teams seeing box-office surge; Orlando gets green light on $500M mixed-use plan

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2015/04/20/Media/MASN.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2015/04/20/Media/MASN.aspx

CLOSE