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Volume 27 No. 58
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Nike Debuts New Spot For Female-Driven Ad Campaign During MTV Movie Awards

Nike this week launched its #BetterForIt campaign "to boost its women's footwear and apparel sales," marking the "latest effort to boost sales in the so-called 'athleisure' category among women that also has been targeted by competitors Under Armour and Lululemon," according to Allen...

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