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Marketing and Sponsorship

Jordan Spieth Speaks Out Against Texting And Driving In New Campaign For AT&T

Golfer Jordan Spieth is "starring in his first TV commercial" for AT&T, a spot that supports the company's "It Can Wait" campaign against texting and driving, according to Doug Ferguson of the AP. The spot with Spieth is "expected to debut" during next Wednesday's Masters Par 3 Tournament on ESPN, and then will "slide into the rotation." AT&T is "among three global sponsors" at The Masters, allowing it to "air advertisements during limited commercial space." The ad is "more like a 30-second documentary, much of it shot at Augusta National when he was playing a practice round" earlier in March. What Spieth "liked about the commercial was how it captured a day in his life when he's on the road." Spieth: "It was intriguing, because it draws people into my personal life -- what I'm doing, day in and day out. ... I can draw an audience in, but it's something universal. We're hearing more and more stories about teens ignoring the dangers and adults setting a bad example. It needs to change direction." This is the first time AT&T will be using Spieth in creative since signing him to an endorsement deal last May (AP, 3/31).

COWBOY UP: The PGA Tour Superstore is using golfer Rickie Fowler to introduce a Custom Fit Campaign and Meet Rickie promotion. Golfers who visit a PGA Tour Superstore in-store or online can get a free custom club fitting, enter for a chance to meet Fowler at an upcoming PGA Tour event and win a complete set of custom-fit clubs and head-to-toe Puma Golf apparel. The Tour yesterday launched a video titled, "Rickie Rules," which prompts fans to share socially why they want to meet Fowler (PGA Tour).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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