Group Created with Sketch.
Volume 27 No. 53
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

WWE, ABG To Reposition Tapout Brand As Part Of 50/50 Joint Venture

WWE and Authentic Brands Group have entered into a 50/50 joint venture for the Tapout brand, which the two companies are repositioning as a fitness lifestyle brand. Tapout, whose roots are in MMA, now becomes the official fitness and training partner of WWE, and WWE talent will be provided with Tap...

Already a Subscriber?



Register for a Free Account

  • View unlocked and archive stories for free like this one
Register For Free
×
UNLOCK THIS ARTICLE &
20 YEARS OF SBJ NEWS
with a one-time email verification.
If you already have an account, click here to log in.