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Marketing and Sponsorship

Marketplace Roundup

ESPN.com's Darren Rovell reported former UAB WR J.J. Nelson "is confused why he doesn't have $100,000 in his pocket" from adidas following the NFL Scouting Combine. The company said that it "would pay the top three fastest players who ran the 40-yard dash in its shoes and signed a contract to endorse the brand before they ran." An adidas news release said that the offer was "open to the athletes who sign with adidas prior to running their official 40 yard dashes later this month." But Nelson said that he "wasn't ever given a chance to sign with the brand" (ESPN.com, 2/24).

SPEND MONEY TO MAKE MONEY: In Baltimore, Sarah Meehan cited an SEC filing as revealing that Under Armour last year spent $333M "on marketing." Those costs increased 35%, from '13 -- "primarily a result of growing sponsorship of professional teams and athletes." The company last year "added professional soccer teams from Mexico and Chile" to its list of sponsored teams," as well as deals with tennis player Andy MurrayNBA prospect Emmanuel MudiayNotre Dame and Navy. UA also "extended its deal" with Maryland. The spending spike came during UA's "biggest year yet," as the company posted more than $3B in revenue (BIZJOURNALS.com, 2/24).

ICE, ICE BABY: Washington-based Talking Rain Beverage Company, the makers of Sparkling Ice, announced that it signed Mariners 2B Robinson Cano to serve as a regional ambassador and partner in the Pacific Northwest Area (Talking Rain). The company last year signed Thunder F Kevin Durant to an endorsement deal (THE DAILY).

JUMP LIKE GUMP: CNN MONEY's Aaron Smith reported Nike is "bringing back some vintage kicks from the pre-Jordan era: the Classic Cortez running shoes that were a hit in the 70's and worn" by actor Tom Hanks in the '94 film "Forrest Gump" (MONEY.CNN.com, 2/24).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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