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What A Catch: Giants' Odell Beckham Jr. Leads NFLPI's List Of Rising Stars

NFL Players Inc. is using the backdrop of Super Bowl week to issue what might be termed a list of coming attractions. The licensing and merchandising arm of the NFLPA is issuing its first "Rising 50" list of matriculating college football stars and young NFL players it expects to have the biggest impact on upcoming sales of licensed product. Giants WR Odell Beckham Jr. tops the list, followed by Steelers RB  Le’Veon Bell, former Univ. of Oregon QB Marcus Mariota, Steelers WR Antonio Brown and Colts WR T.Y. Hilton. Incoming NFLPI President Ahmad Nassar said, "This list is a mix of players whose product sales haven't yet caught up with their breakout on-field performance from this past season, like Odell Beckham and (Packers WR) Randall Cobb and rookies like (former Florida State QB) Jameis Winston and Marcus Mariota, who we expect to perform well at retail wherever they play."

TOP PLAYERS ON NFLPI RISING 50 LIST
RANK
PLAYER
RANK
PLAYER
1
Giants WR Odell Beckham Jr.
14
Broncos TE Julius Thomas
2
Steelers RB Le'Veon Bell
15
Lions WR Golden Tate
3
Oregon QB Marcus Mariota*
16
Broncos RB C.J. Anderson
4
Steelers WR Antonio Brown
17t
Broncos RB Ronnie Hillman
5
Colts WR T.Y. Hilton
17t
Broncos RB Montee Ball
6
Bengals RB Jeremy Hill
19
Jaguars QB Blake Bortles
7
Buccaneers WR Mike Evans
20
Patriots WR Julian Edelman
8
Florida State QB Jameis Winston*
21
Bengals RB Giovani Bernard
9
Packers WR Randall Cobb
22
Cardinals RB Andre Ellington
10
Panthers WR Kelvin Benjamin
23
Alabama WR Amari Cooper*
11
Broncos WR Emmanuel Sanders
24
Saints WR Brandin Cooks
12
Bears WR Alshon Jeffery
25
Eagles LB Connor Barwin
13
Texans WR DeAndre Hopkins
 
       

NOTE: * = '15 NFL Draft prospects

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On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

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SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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