NFL teams averaged a 28.2 local rating in their respective home markets during the ’14 regular season, down slightly from ’13, but still above figures from ’12 and ’11. The Packers led all teams with a 45.2 local rating in Milwaukee (+5%), taking back the top spot from the Saints. A disappointing season on the field for the Saints led to an 18% year-over-year drop for local ratings in New Orleans. The Seahawks ranked No. 3 following their Super Bowl win with a 42.3 rating in the Seattle-Tacoma market, up 10% from ’13. The club also is seeing a 94% increase from just three years ago.
RISING STARS: The Cardinals saw the biggest year-over-year increase in local ratings among all NFL teams. The team drew a 27.5 local rating in Phoenix for its games, up 28% from last season and up 43% from three seasons ago. Other NFL teams seeing strong gains from last year were the Browns (+19%), Bills (+18%), Jaguars (+13%) and Chargers (+10%). While the Broncos were down 5% from ’13, the team’s figure is still up 31% from the season before QB Peyton Manning arrived in Denver.
PENALTY FLAGS: The Saints' drop in local ratings was the sharpest among all teams in ’14. The Titans also continued to lose audience in the Nashville market, as ratings were down 17% compared to ’13 and down 25% compared to three seasons ago. Also seeing sharp drops were the Chiefs (-16%), Redskins (-15%), Bears (-13%) and Panthers (-10%). Both N.Y. clubs' ratings are also down. The Giants and Jets were both down 9% in ’14. The Giants also were down 23% from three seasons ago, while the Jets during that period were down 27%. The Raiders had the lowest local rating among all NFL clubs for at least the fourth straight season.
|
NFL TEAMS' LOCAL MARKET RATING DURING REGULAR SEASON
|
| TEAM |
'14
|
'13
|
'12
|
'11
|
1-YR % +/-
|
3-YR % +/-
|
| Packers |
45.2
|
42.9
|
46.6
|
48.2
|
5.4%
|
-6.2%
|
| Saints |
42.8
|
52.0
|
45.5
|
51.1
|
-17.7%
|
-16.2%
|
| Seahawks |
42.3
|
38.6
|
28.3
|
21.8
|
9.6%
|
94.0%
|
| Broncos |
41.5
|
43.5
|
37.2
|
31.8
|
-4.6%
|
30.5%
|
| Steelers |
38.2
|
38.2
|
44.1
|
45.6
|
0.1%
|
-16.2%
|
| Bills |
37.7
|
32.8
|
30.4
|
33.8
|
14.8%
|
11.5%
|
| Chiefs |
36.1
|
42.9
|
30.3
|
33.3
|
-15.8%
|
8.4%
|
| Patriots |
35.5
|
34.1
|
36.4
|
34.7
|
4.1%
|
2.3%
|
| Colts |
34.3
|
36.6
|
33.9
|
29.2
|
-6.4%
|
17.5%
|
| Browns |
34.3
|
29.0
|
29.0
|
27.7
|
18.5%
|
23.8%
|
| Bengals |
32.9
|
33.3
|
29.7
|
33.9
|
-1.3%
|
-2.9%
|
| Ravens |
32.3
|
33.9
|
35.1
|
37.3
|
-4.8%
|
-13.4%
|
| Vikings |
32.3
|
32.8
|
33.4
|
31.3
|
-1.6%
|
3.2%
|
| Cowboys |
31.6
|
28.9
|
29.4
|
32.8
|
9.4%
|
-3.7%
|
| Eagles |
30.2
|
28.3
|
25.2
|
27.0
|
6.8%
|
11.9%
|
| Chargers |
30.0
|
27.2
|
27.1
|
30.2
|
10.2%
|
-0.7%
|
| Lions |
27.6
|
28.8
|
25.2
|
27.5
|
-4.2%
|
0.4%
|
| Bears |
27.5
|
31.5
|
29.2
|
30.8
|
-12.6%
|
-10.7%
|
| Cardinals |
27.5
|
21.5
|
19.9
|
19.3
|
28.1%
|
42.5%
|
| Texans |
26.1
|
23.9
|
27.2
|
23.8
|
9.4%
|
9.7%
|
| Panthers |
23.6
|
26.3
|
22.8
|
23.8
|
-10.3%
|
-0.8%
|
| Redskins |
22.7
|
26.6
|
27.5
|
23.6
|
-14.7%
|
-3.8%
|
| 49ers |
22.4
|
22.6
|
20.2
|
19.0
|
-0.9%
|
17.9%
|
| Titans |
20.7
|
25.0
|
23.5
|
27.7
|
-17.1%
|
-25.3%
|
| Jaguars |
20.7
|
18.3
|
20.0
|
21.2
|
13.3%
|
-2.4%
|
| Falcons |
19.5
|
19.5
|
25.2
|
22.4
|
-0.2%
|
-12.9%
|
| Rams |
17.9
|
18.0
|
21.0
|
18.9
|
-0.4%
|
-5.3%
|
| Buccaneers |
17.2
|
19.0
|
16.6
|
15.4
|
-9.6%
|
11.7%
|
| Dolphins |
16.9
|
17.1
|
16.3
|
17.7
|
-1.2%
|
-4.5%
|
| Giants |
13.9
|
15.3
|
17.6
|
18.0
|
-9.1%
|
-22.8%
|
| Jets |
11.2
|
12.3
|
13.2
|
15.3
|
-9.2%
|
-26.8%
|
| Raiders |
10.9
|
10.9
|
9.9
|
13.9
|
0.0%
|
-21.6%
|
| NFL TEAM AVG. |
28.2
|
28.5
|
27.4
|
27.8
|
-0.9%
|
1.6%
|
