Ducks' March To CFP Title Game Resulting In Merchandise Flying Off The Shelves
The Univ. of Oregon's march to the CFP National Championship game has resulted in a "wave of customers" for stores selling college-themed merchandise, and while UO played in the BCS title game in '11, "this year is different," according to Anna Marum of the Portland OREGONIAN. The Duck Store Dir of Marketing Katie Conway, whose company is an independent retailer that acts as the school's bookstore, said that "being part of the first year of a four-team playoff has been really special." Marum noted the most popular gear this week has been Nike's "post-Rose Bowl locker room shirt reading 'Won -- not done.'" Employees at The Duck Store's nine locations "brought the shirt into stores as soon as they were released after the Rose Bowl, in the middle of the night, so they would be available the next morning." Conway said that the shirts "flew off the shelves." She added that The Duck Store has "ridden the profitable wave of the team's season." While The Duck Store's locations "usually see a slowdown after Christmas, customers this year have kept sales strong" (OREGONLIVE.com, 1/7).
FLYING HIGH: Illinois State will play North Dakota State on Saturday in the FCS national championship game at Toyota Stadium in Frisco, Texas, and Larry Ernat, the manager of the Alamo II location on the ISU campus said that "sales of ISU-related merchandise have been 'crazy.'" He noted "sales have grown" with every ISU win, and the "excitement has been real strong." In Illinois, Lenore Sobota reported in addition "to the usual Redbird gear, Alamo II is carrying the official championship game shirt, displaying the helmets" of the two teams (Bloomington PANTAGRAPH, 1/7).
UNLICENSED BISON: In Fargo, Grace Lyden noted with NDSU playing in its fourth straight FCS title game, it has become more difficult for the school "to keep up with individuals trying to sell unlicensed green and gold products." Licensing Resource Group Regional Brand Manager Joe Sheeley said it has "gotten worse and worse" every year the organization has worked with NDSU. Lyden noted NDSU "made $488,000 in royalties from licensed products last year, up from $418,000 the year before and far ahead of previous years' figures." NDSU Senior Associate AD/Marketing & Media Relations Troy Goergen said that the increase "isn't solely from football," as both the school's men's basketball and baseball teams played in the postseason. But Sheeley "acknowledged that 'football really drives a lot' of the frenzy for green and gold" (Fargo-Morehead FORUM, 1/7).