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ABC, TNT Deliver Strong Viewership Numbers For Christmas Day NBA Games

ABC averaged 7.69 million viewers for its Christmas Day NBA doubleheader, which featured Cavaliers F LeBron James’ return to Miami in a game against the Heat in the late afternoon window, as well as Thunder-Spurs in the early window. That average is up 19% from last year, when ABC featured Heat-Lakers in the late window and Thunder-Knicks in the early window. Cavaliers-Heat drew 9.3 million viewers, up 19% from Heat-Lakers, while the 6.0 million viewers for Thunder-Spurs was up 10%. ESPN also drew 3.05 million viewers for Wizards-Knicks in the early afternoon window, up 10% from Bulls-Nets last year. Meanwhile, TNT averaged 3.5 million viewers for its primetime doubleheader on Christmas, which featured Lakers-Bulls in the early window and Warriors-Clippers late. That figure marks the most-viewed cable TV Christmas primetime doubleheader on record. TNT last aired Christmas games in ’08. ESPN had the primetime window last year, averaging 3.04 million viewers (THE DAILY).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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