Reese’s Peanut Butter Cups and ESPN today announced a new multiyear program surrounding key ESPN college football properties. The Reese’s brand will serve as an official sponsor of the new College Football Playoff (CFP), official sponsor of "ESPN College GameDay" and sponsor of ESPN CFB. Reese’s as part of the deal will secure promotional rights to the CFP, "GameDay" and ESPN CFB trademarks for use in advertising, on-pack, point-of-sale displays and more. The deal also includes on-site activation at the inaugural CFP Championship Game. Beginning next season, Reese’s and ESPN will produce custom-branded content features during "GameDay" telecasts (
Reese's).
PLAYOFF FIELD: SPORTSBUSINESS JOURNAL's John Ourand reports ESPN "has sold 15 official sponsorships around the College Football Playoff, up from the 12 that it had in previous years for the BCS championship." Reese's was the "15th and final official sponsor" to sign. ESPN Senior VP/Sports Management Rob Temple "would not say how many ad spots are left for ESPN’s on-air inventory" around the CFP. But he said that the 15 official sponsors "will have a big on-air presence around the games." The list of sponsors "is a mix of returning companies and new ones" (SPORTSBUSINESS JOURNAL, 12/1 issue).
