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Volume 25 No. 27
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NFL Week 12 Overnights: NBC Sees Lowest Cowboys-Giants "SNF" Rating Since '07

Last night's Cowboys-Giants game gave NBC its lowest overnight rating for the marquee matchup since '07, as heavy competition from AMC's "The Walking Dead" and ABC's broadcast of the American Music Awards likely stole eyeballs from the game. The Cowboys' last-minute win drew a 14.0 overnight, the lowest mark for the matchup since a 13.6 in Week 1 of the '07 season. That consists of seven Cowboys-Giants regular-season broadcasts on NBC during that stretch. Last night's game peaked at a 15.3 during the Cowboys' game-winning drive. While Dallas-Ft. Worth led all markets with a 34.4 local rating, N.Y. ranked only 18th with a 14.6. That local rating in N.Y. is down 25% compared to the same matchup on NBC in Week 1 last year. "SNF" also was down 18% compared to the similarly marquee Broncos-Patriots matchup in Week 12 last year -- a game that went to overtime. Despite the lower audience, "SNF" delivered NBC a win in primetime (Austin Karp, Assistant Managing Editor).

PREVIOUS COWBOYS-GIANTS MATCHUPS ON NBC
YEAR
WEEK
OVERNIGHT RATING
'14
12
14.0
'13
1
16.6
'12
Kickoff
16.5
'11
17
17.1
'11
14
16.1
'09
2
16.5
'08
15
15.4
'07
1
13.6
     
     

MORE FROM WEEK 12: CBS led Week 12's NFL game telecasts with Dolphins-Broncos in the national window. The net's 17.4 rating marked its second-best national window overnight of the season, with the Broncos' comeback win featured in 83% of markets. However, that game is down 8% from Fox’ Week 12 national window least year, which featured the aforementioned Giants-Cowboys matchup. CBS did see a 5% jump for regional coverage. Meanwhile, Fox earned a 12.9 overnight for its Week 12 singleheader, up 12% from CBS’ comparable coverage last year (Karp).

NFL WEEK 12 SUNDAY OVERNIGHT RATINGS
NET
'14 TELECAST
RAT.
'13 NET
'13 TELECAST
RAT.
% +/-
Fox
(single)
12.9
CBS
(single)
11.5
12.2%
CBS
(regional)
10.3
Fox
(regional)
9.8
5.1%
CBS
Dolphins-Broncos (83%)
17.4
Fox
Giants-Cowboys (96%)
18.9
-7.9%
NBC
Cowboys-Giants
14.0
NBC
Broncos-Patriots
17.0
-17.6%
             
Early camera shot catches Tisch "nuzzling" with
a woman in owners' suite
HOME SWEET HOME: In Dallas, Barry Horn noted the Cowboys' two top-rated games in the Dallas-Ft. Worth market this season "have been played at home," and so were "three of the top four and four of top five." That "may surprise some folks because the sellout crowds at AT&T Stadium mean people can’t be home watching." The team's three lowest-rated games "were all on road, which is a product of their noon starts and the opposition." The Cowboys "are averaging a 33.3 rating for their six home games to date and a 28.2 for the four games on the road" (DALLAS MORNING NEWS, 11/22). Horn wrote viewers of last night's Cowboys-Giants game on NBC "could have lived without the extended shot of a truck loaded with turkeys headed off to we can only imagine where four days before Thanksgiving." The broadcast also included an "interesting early camera shot into the Giants owners’ suite" where Chair & Exec VP Steve Tisch "was captured nuzzling a woman." The shot "seemed to end prematurely" (DALLASNEWS.com, 11/23).

TELLING IT LIKE IT IS: In N.Y., Bob Raissman writes "pro-NFL establishment analysis was parroted almost unanimously Sunday by the high-profile studio analysts, who marched in lockjaw" with NFL Commissioner Roger Goodell and his decision to suspend Vikings RB Adrian Peterson until at least April. But the exception was Fox' Terry Bradshaw, who in a "vintage rant" found Goodell "guilty of a double standard for his Peterson decision." Bradshaw took his "jury of viewers back to September, when Goodell 'bungled' the case involving Ray Rice beating his wife unconscious in an Atlantic City casino elevator last February." Bradshaw said that Goodell’s first instinct was "to cover his own tuchis after video of the incident surfaced by going public, saying he had 'screwed it up,' asking for a second chance when he would 'get it right.'" Bradshaw: "Well, that is what Adrian Peterson did. ... Now, it’s time to go back to work. But wait a minute. HE didn’t show enough remorse, according to the commissioner." Bradshaw, while pointing at the camera for emphasis, added, "So therefore you (Peterson) didn’t cry, and beg, and plead so therefore you will not come back to work." He concluded, "It’s amazing to me the commissioner can say, ‘Forgive me, I’ll do a better job the next time.’ He still keeps his job. He still makes $40 million a year. And Adrian Peterson is sitting outside with no job. It’s a double standard. It makes no sense" (N.Y. DAILY NEWS, 11/24).

CANDID CAMERA: In Boston, Chad Finn writes FS1's Randy Moss yesterday "made much of his ballyhooed interview" with Patriots QB Tom Brady, which aired first on FS1 and then on the Fox NFL pregame show. The segment "turned out to be the most fun and candid interview Brady has done in recent memory." Moss "acknowledged during the set-up for the segment" that he and Brady, his former teammate, "hadn’t connected off the field in some time." That was "a clue that it wasn’t going to be so much an interview as a reunion." But Brady "was more than game, the result was real insight into what makes Brady tick -- and why he had more in common with Moss than a casual observer might presume" (BOSTON GLOBE, 11/24).

SNOW SHOW: The DAILY NEWS' Raissman writes yesterday's coverage of Jets-Bills being moved to Detroit "bordered on the comical." ESPN’s Bob Holtzman "was dispatched to Motown to cover the story." While delivering a report in front of the Bills hotel yesterday morning on "SportsCenter," one of the "unwashed masses disrupted his recitation by yelling an obscenity." Then, on "NFL Countdown," Holtzman "was KO’d when his report was cut short due to technical difficulty." Meanwhile, NFL Network's "GameDay First" sent Weather Channel reporter Raegan Medge to an area in Buffalo "where she barely could scrape together enough of the white stuff to make a snowball." Medge’s standup "was in front of a highway that was totally clear" (N.Y. DAILY NEWS, 11/24).