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Volume 25 No. 176
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NHL Kings Sign Sponsorship With Nutritional Snack Company Lenny & Larry's

The NHL Kings have entered into a partnership with L.A.-based nutritional baked goods brand Lenny & Larry’s to provide fans of the club with a healthy, all-natural snack alternative. As part of the agreement, the company will receive placement inside Staples Center including LED ribbon and scoreboard signage, as well as the opportunity to provide their products to contestants as part of a fitness challenge promotion during home games. Three selected fans will compete in a push-up challenge that is shown on the video board, and the row in which the winner is seated will be rewarded with a sample box containing Lenny & Larry's Complete Cookie, Muscle Brownie and Muscle Muffin. Kings VP/Corporate Partnerships Josh Veilleux said, “Having a better connection with the community and constantly trying to find a connection with companies that are based here is something that has become more and more of a priority.” Lenny & Larry’s will have a booth outside Staples Center and the Nokia Plaza at L.A. Live during 10 Kings-sponsored Fan Fests on Saturday nights throughout the season.