Palace Sports & Entertainment has created "a way to provide additional value to corporate clients while also increasing Palace revenue" by launching the Networking Business League, according to Bill Shea of CRAIN'S DETROIT BUSINESS. The new NBL "provides access to a dedicated B-to-B networking space" at the Palace of Auburn Hills "during Pistons games and shows -- for a price." There are $2,000 and $6,000 NBL packages "for companies or individuals that already spend at least $15,000 at the Palace, and another four that range from $10,000 to $17,000 for those that don't have season tickets or suites at the venue." The Palace "has dedicated one of its nine club spaces, with a central round bar along with seating and tables" for NBL use. There also will be an app that "lets NBL members know who is at the networking events." The NBL launched Oct. 22 with a "gathering of the initial 15 charter members for the sold-out Fleetwood Mac concert." PS&E President & CEO Dennis Mannion said that more members are "expected to sign up" as the NBL is "rolled out to the Palace's entire base." Michigan-based LSG Insurance Partners VP Pete Ginopolis, one of the NBL's charter members, said, "What I hope to get out of it is an opportunity to expose my clients to other members of this group and expand their relationships and my relationships with the businesspeople in the community." Shea noted the NBL is "among the many off-court measures Palace management is taking to bolster revenue, especially from corporate sponsors and premium seat holders, while the Pistons team is rebuilt into a contender" (
CRAIN'S DETROIT BUSINESS, 11/3 issue).
