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Marketing and Sponsorship

Marketplace Roundup

In Philadelphia, Vaughn Johnson noted 76ers F Nerlens Noel is “already making changes to his shoe deal.” Slam Online’s Nick DePaula reported on Twitter that Noel has “parted ways with Reebok and his representatives are currently discussing a new deal with other companies” (PHILLY.com, 10/5).

SENSITIVE SUBJECT: NASCAR team owner and driver Tony Stewart said that he "had the support of his sponsors" after his sprint car incident that killed Kevin Ward Jr. In N.Y., Viv Bernstein noted Mobil 1 "issued a statement indicating it had not cut sponsorship." But Kantar Media Chief Research Officer Jon Swallen said that Mobil 1 "stopped its television, Internet and banner ads" featuring Stewart "days after the fatality." He added that Bass Pro Shops "had not run a television ad featuring Stewart since Aug. 4," a few days before the incident. But a Bass Pro Shops spokesperson said that the decision “was not associated with the accident” (N.Y. TIMES, 10/5).

YOUNGER ALL THE TIME: In Charlotte, Erik Spanberg noted the PGA Tour Wells Fargo Championship "wants to recruit younger fans," and to accomplish that goal has hired Charlotte-based agency BooneOakley. Tournament Exec Dir Kym Hougham liked BooneOakley not only for its ideas but also for the Charlotte agency’s staff, many of whom are the 20- and 30-somethings the tournament hopes to attract." The tourney's campaign likely will "rollout early" early next year for the May 11-17 event (CHARLOTTE BUSINESS JOURNAL, 10/3 issue).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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