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Franchises

NBA Franchises Anticipate Infusion Of Cash From League's New TV Deal

The importance of the NBA’s cap situation "cannot be overstated," as it has been the "single biggest topic of conversation" among team execs for the last year, according to Zach Lowe of GRANTLAND. No one knows "exactly how the league plans to infuse the money, and the solution could create fissures among the NBA’s 30 teams." Already, teams have "started lobbying for scenarios that most benefit them" (GRANTLAND.com, 10/6). In Miami, Joseph Goodman notes many franchises such as the Heat “already have set themselves up to maximize the opportunity” after an infusion of cash thanks to the NBA’s new TV deals. The Heat have “just three players under contract” for the ’16-17 season. Heat G Dwyane Wade, who will be a free agent in ’16, said, “We’re not one of the biggest markets, but I’m sure, as we always do, we’ll maximize it as much as possible." Goodman notes depending on how much Owner Micky Arison “would be willing to spend, the Heat could engineer another super team” (MIAMI HERALD, 10/7). In Ft. Lauderdale, Ira Winderman writes the focus “clearly" is on the '16 offseason "for a remake of the Heat and potentially the rest of the league” (South Florida SUN-SENTINEL, 10/7).

NORTHERN EXPOSURE: SPORTSNET’s Michael Grange noted the “massive increase in TV money from the NBA, along with improved local TV ratings, and a strong season-ticket-renewal rate should give the Raptors more sway within MLSE.” The Maple Leafs will “likely always be a stronger source of local revenues for the company, but as strong as the NHL is as a business, the NBA is even stronger.” The Raptors “get about four times as much from their national TV package” than the roughly C$11M the Leafs get from the NHL. The Raptors “could become the key revenue driver for the company over time” (SPORTSNET.ca, 10/6).

HOUSE OF THE RISING SUNS: In Phoenix, Paul Coro writes the “trickle effect to the NBA salary cap is more of a downpour, but the Suns already had their umbrellas up.” They were “out in front of Monday's announcement when, last month, they signed their three players who were eligible for new deals.” It “showed foresight for a salary cap that will skyrocket and dramatically change every player's value.” Suns GM Ryan McDonough said of the team extending deals for G Eric Bledsoe, and Fs Marcus and Markieff Morris, “We feel like the contracts were good values for us, regardless of the new TV deal” (ARIZONA REPUBLIC, 10/7).

SMALL MARKETS, BIG DREAMS: In Charlotte, Rick Bonnell writes more revenue sharing can “only benefit a small-market team like the Hornets.” Between the team’s rebranding, the revenue-sharing system and this new TV deal, Owner Michael Jordan “figures to start making a profit on his purchase of controlling interest from Bob Johnson” (CHARLOTTE OBSERVER, 10/7). Meanwhile, in San Antonio, Dan McCarney noted the cap jump will “come at a time the Spurs are likely to be facing a massive overhaul.” The Spurs will “likely have access to cap space in the coming years the likes of which they’ve never had” (MYSANANTONIO.com, 10/6).

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