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Volume 26 No. 227
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Learfield Sports Growing Business Rapidly, Doubling Portfolio Of Collegiate Clients

Learfield Sports since February has "ramped up its national sales efforts and added licensing and trademark consulting, stadium concessions and hospitality services, ticket sales, digital platform expertise and online streaming capabilities," according to a company profile by Cheryl Hall of the DALLAS MORNING NEWS. Learfield President & CEO Greg Brown has "spearheaded deals that have nearly doubled the number of colleges" that the company represents. Learfield Sports currently "sets up multimedia deals, sponsorships and promotions for 97 colleges." Sources said that they "expect Learfield Sports to post" revenue of $300M in '14. Providence Equity Partners bought a majority stake in Learfield a year ago and Brown "was given call-making authority and set in motion his game plan that has made Learfield much larger, more diversified and with stronger management bench strength." Providence Equity Managing Partner Michael Dominguez said, "It’s been incredible to watch Greg go out and get the deals done. Greg’s a likable guy and a relationship builder. Learfield has a tremendous culture. That was one of the things that was really attractive to us. There’s a high level of integrity and enthusiasm." Hall noted Brown in January "elevated his top lieutenant, Andy Rawlings, to chief revenue officer and recruited Marc Jenkins from NASCAR" to be his COO. He also hired a "seasoned" CFO in Matt Hupfeld, "who’d been CFO at another Providence company" (DALLAS MORNING NEWS, 10/5).