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Volume 24 No. 198
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Marketplace Roundup

AD AGE's E.J. Schultz reported MillerCoors has named TBWA/Chiat/Day, L.A., "as Miller Lite's agency of record." The Omnicom shop "beat out Publicis Groupe's Leo Burnett and WPP's Royal Order." Omnicom also "picks up Hispanic advertising for the brand via Dallas-based Dieste." Bud Light also is an Omnicom client, but MillerCoors CMO Andy England said, "It's about the best agency" (ADAGE.com, 9/17).

FASHION-FORWARD LOCKER ROOM: Heat G Dwyane Wade appeared on ABC's "GMA" yesterday to discuss being a "brand ambassador" for luxury watch line Hublot. Wade was wearing "The Classic Fusion" watch on the show. He noted for his first effort with company, he "went with more of a sports-inspired watch." Wade: "This time, I went with something that was a little bit more classic, elegant, sophisticated, and it's very nice" ("GMA," ABC, 9/17). Meanwhile, Heat F Chris Bosh appeared on "The Ellen DeGeneres Show" yesterday and discussed his new tie line, Mr. Nice Tie. DeGeneres said Bosh "looked very dashing." After Bosh noted the company's name, there was laughter from the audience and Bosh replied, "Yeah, that is the real name" ("The Ellen DeGeneres Show," 9/17).

HOPPING IN THE WAY-BACK MACHINE: In Columbus, Dan Eaton noted Abercrombie & Fitch is "selling throwback NFL shirts on its website" for 11 teams. There also is a "plain old NFL logo shirt." A&F is "picking up the NFL business" as L Brands Inc., its "one time owner, has gotten out of it." Pink, the "college-skewing offshoot" of Victoria's Secret, previously sold both NFL and MLB logo merchandise. However, the brand "in the past year has ditched the pro sports teams to focus on college products" (BIZJOURNALS.com, 9/15).