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Volume 24 No. 154
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Panini Calls On Top NFL Rookies For New Digital Campaign Across Social Media Platforms

NFL trading card licensee Panini is launching a digital campaign on Instagram, Facebook and Twitter including the latest in its #WhoDoYouCollect campaign. Given the impact of rookies on the trading card business, the campaign features several key first-year players, including Texans DE Jadeveon Clowney, Jaguars QB Blake Bortles,  Buccaneers WR Mike Evans, Vikings QB Teddy Bridgewater, Bills WR Sammy Watkins and Browns QB Johnny Manziel. The ads will launch with 15-second individual-player video vignettes across the social media platforms before the launch of the Panini NFL spot on YouTube and a national TV campaign on Disney XD during the NFL season. There also will be a print campaign in trading card media.