Menu
Download the app

SBJ subscribers – Enhance your experience with the revamped iOS app

Marketing and Sponsorship

Dancin' Machine: Johnny Manziel Makes First Appearance In Snickers Ad

Browns QB Johnny Manziel stars in a new Snickers commercial that “shows him as an aerobics instructor” who goes by the name Johnny JamBoogie, according to Darren Rovell of ESPN.com. Clad in spandex and a headband, Manziel “is teaching a class of women all of his moves until a confused man in a Browns uniform walks in and hands him the candy bar.” After Manziel “takes a bite, he is immediately transformed into himself again” (ESPN.com, 8/28). In Cleveland, Chris Fedor noted this is Manziel’s “first ad for Snickers,” which signed the former Heisman Trophy winner in July.  Fedor asked, “Who doesn’t want to do some arm circle things after watching this?” (CLEVELAND.com, 8/28). USA TODAY’s Chris Chase wrote there are many “missed opportunities” in the ad. Chase: “Where was the Money Manziel sign or references to falling in the draft? Where is anything that could differentiate Manziel at all?” (USATODAY.com, 8/28). TIME’s Laura Stampler: “While the entire point of the commercial is that a bite of a candy bar has the power to get his football helmet-wearing head straight and turn his back on florescent leotard-wearing older women, we must ask -- does Manziel have to choose? Dance can be an important part of any pre-game or post-touchdown routine” (TIME.com, 8/28). See the full sponsorship portfolio for Snickers at Resource Guide LIVE.

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2014/08/29/Marketing-and-Sponsorship/Manziel.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2014/08/29/Marketing-and-Sponsorship/Manziel.aspx

CLOSE