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Marketing and Sponsorship

Marketplace Roundup

USA TODAY's Nate Ryan reports NASCAR driver Tony Stewart "won't be competing" in this weekend's Sprint Cup Pure Michigan 400 in the wake of his involvement in a fatal crash last weekend. Jeff Burton will "drive Stewart's No. 14 Chevrolet," but Stewart's sponsor lineup "remains intact." ExxonMobil spokesperson Christian Flathman on Thursday said that Mobil 1 "would remain on the No. 14 hood at Michigan" (USA TODAY, 8/15).

DEEP DISH SIDEKICK: In Chicago, Danny Ecker reported Basketball HOFer Scottie Pippen is "hopping on the Giordano's pizza bandwagon," and will "appear next week at the opening of a Giordano's takeout and delivery location" in Glenview, Ill. Pippen will "serve as a 'brand ambassador' for the company around the North Shore, though he will not have a formal endorsement deal with the company" (CHICAGOBUSINESS.com, 8/13). Bulls G Derrick Rose in '12 became an equity partner in the Chicago-based pizza chain (THE DAILY).

THE ART OF RAP: Broncos QB Peyton Manning appeared on Tuesday's edition of "NFL Live," with ESPN's Trey Wingo saying his DirecTV commercials with his brother, Giants QB Eli Manning, "have been pretty good." Wingo: "You went through a lot of wardrobe changes in that spot this year. What was your favorite outfit?" Manning: "I want it to be clear, those were all prop outfits. Eli brought his own outfit from home." Manning said the spot was "fun to do and Eli and I don’t get to spend enough time together" ("NFL Live," ESPN, 8/12).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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