Menu
Download the app

SBJ subscribers – Enhance your experience with the revamped iOS app

Marketing and Sponsorship

LaMarcus Aldridge Says Endorsements Are "Difficult" To Land Playing In The Northwest

Trail Blazers C LaMarcus Aldridge is fulfilling his role as a spokesperson for Vita Coco, and although it may not be the "sexiest endorsement product in the world," the coconut water is still a "national brand, and Aldridge is happy to have the work," according to Allan Brettman of the Portland OREGONIAN. A "recent photo shoot was part of Vita Coco's Athlete Program" and features Aldridge, Seahawks RB Marshawn Lynch, Dodgers RF Yasiel Puig, Chargers LB Manti Te'o, Falcons WR Julio Jones and Bengals RB Giovani Bernard. All the athletes have "yearlong deals that will feature them on outdoor billboards and in print, digital and in-store marketing programs." Aldridge said, "I think it's maybe more difficult (in the Northwest) to find different avenues to market and things like that. But I think eventually you find opportunities. I mean, they wanted somebody in the Northwest. And it just worked out for us, (and) the same way with Nike." Aldridge said that his deal with Nike "expires in September but he was likely to re-up." Aldridge: "I've been with them over a decade. I don't see that changing" (Portland OREGONIAN, 8/9).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2014/08/12/Marketing-and-Sponsorship/LaMarcus-Aldridge.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2014/08/12/Marketing-and-Sponsorship/LaMarcus-Aldridge.aspx

CLOSE